Introducing M-Commerce To Direct Selling Organizations
Imagine. You are a sales consultant selling Sterling Silver Jewelry. You sell your jewelry through your network of friends and acquaintances who host parties in their homes. As the hostesses say, “come out for a fun ladies’ night and dress-up with our jewelry!” Your hostess invites her friends, relatives, neighbors and associates to her home, and you display the jewelry and take orders!
If only it were that easy. Affiliate Sales . Attending parties as a way of earning a living might sound fun, and it is, although hard work and perseverance are involved too. The Internet and technology have enriched all of our lives and increased our productivity. The introduction of M-commerce is no exception.
Remember, sales consultants typically don’t bring their computers with them to their parties. Not all consultants own a laptop, and, of course, there is no guarantee of wireless access in every home.
In the standard scenario, the consultant essentially takes the order twice; orders are hand-written with estimated shipping dates, unverified credit card information, and unverified shipping address. The orders are then input into their order processing system at a later time. When a credit card doesn’t validate or the merchandise is unavailable because it’s on back-order or because it’s retired, the consultant then starts the arduous task of trying to communicate this to her clients. Additionally, before any order, guests may have questions about product availability, size availability, or something else where the information is only available by checking online.
Also consider that another way for sales consultants to earn commissions is by recruiting additional representatives, known as their “downline.” Representatives earn a percentage of their “downline ” sales. The ability to recruit and sign up a “downline” representative on the spot significantly improves the chances the recruit will move forward. Frequently, by the time the recruiting representative returns to her computer to complete the paper work, the recruit has changed her mind, and another addition to the “downline” is missed.
Just as the Internet and e-commerce emerged as key elements of buying and selling more than a decade ago, mobile capabilities and m-commerce are the next wave in which retailers and consumers will leverage new technology in doing business. According to an independent report, “For eBusinesses and retailers, one clear benefit of mobile applications is how they can provide unprecedented opportunities for cross-channel interaction; they can be the conduit that ties the channels together, linking them through consumers’ mobile devices,” wrote Brian K. Basement Finishing Denver . Walker, senior analyst, eBusiness & Channel Strategy (“Is The Time Right To Build A Mobile App?”, Forrester Research, Inc.,October 2009).
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Exadel’s M-Commerce Solution enables “anytime, anywhere” access to the key capabilities of e-commerce offerings. Exadel’s strategy is to extend its collaborative applications and integration solutions for enterprises via smartphone-based systems. Currently, Android and iPhone smartphones are supported. The first mobile applications work with the product catalog and shopping cart e-commerce capabilities .
It’s only a matter of time before most people will have some sort of smartphone, just as cell phones eventually became ubiquitous. The compelling user interfaces of smartphones like the iPhone makes them the perfect venue for Exadel’s solution to help companies explore new ways of serving customers and functioning effectively that they might not have even thought of doing before.
There are many examples in terms of our initial scenario of how compellingly beneficial “anytime, anywhere” access can be for e-commerce. Customers and representatives would be able to adjust their product choices instantly when facing an out-of-stock situation. Representatives would be more effective in meeting consumer needs by finding and reserving available-to-promise inventory and completing the sale from the mobile device, minimizing customer wait time and inconvenience.
The M-Commerce Solution client can be used to:
Check delivery status on pending ordersGet instant credit card or shipping address validationShop via their mobile device through a mobile store front that provides mobile commerce capabilities for retailers to build and deploy a mobile store presenceAllow consumers to browse available products, find inventory, select their fulfillment method, and order and pay for products all from their mobile handheld device.
With increasing frequency, global companies are facing the need to deploy complex Web infrastructure and e-commerce solutions to capture business opportunities quickly using their existing systems. Solutions like the one described here show the most feature-rich and cost-effective approach possible.
Exadel is the leading provider of innovative Web 2.0 application software and professional services that help organizations deploy rich internet applications. Exadel specializes in delivering modern, scalable and cost-effective solutions leveraging their global delivery model and open source technologies to reduce application lifecycle costs and improve overall productivity.
Founded in 1998, Exadel is privately owned with headquarters in the San Francisco Bay Area and software development centers in New York, Chicago, Minsk, Moscow, Kharkov and Donetsk.
Industry Innovators Building systems today for tomorrow’s
Exadel has over 10 years of unmatched expertise in building custom, scalable, real-world business applications for some of the world’s best known companies, including Arbonne, E & J Gallo, eBay, Sears, CNET.com, ABN AMRO Bank, AT&T, Bank of America, Daimler, Deutsche Bank, RBS, Kaplan, LaSalle Bank, Wolters Kluwer, Samsung, Gordon Food Service, Tufts, University of California, GE, Honeywell, and Time Warner.
Exadel’s broad experience developing and integrating solutions provides their customers with proven enterprise applications that translate into reduced application lifecycle costs, a more flexible IT infrastructure, and optimal business performance.
For our ongoing innovations developing rich Internet applications, Exadel has earned the reputation as the We provide products, services and support needed by enterprises looking to capitalize on the promise of Web 2.0 in their Web applications and services.
Exadel’s team is composed of senior, experienced, and talented technology experts, developers and engineers who have gained significant experience attacking enterprise-level, mission-critical problems. Exadel uses a proven development framework of processes that are predictable and repeatable to reduce project risk and improve Time-to-Market.
Exadel has a long, successful track record of developing enterprise applications on time and on budget. A global 24/7 network of offices provides complete flexibility in creating innovative onsite/ offshore teams.
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